Mission & Vision

Unspoken Beta was founded with a simple goal: to support climbers and solve problems.

We create apparel with fun designs and playful wording to foster connection and education within the climbing community. Whether it's communicating with fellow climbers, sharing useful techniques, promoting etiquette, or encouraging environmental awareness, our designs spark teachable moments and inspire responsible climbing.

Beyond approachability, Unspoken Beta has evolved into a brand dedicated to high-quality, innovative gear. What started as a personal quest to perfect the chalk bag became a must-have for my friends—and now, it's a core part of what we do. Our chalk bags and buckets are designed to reduce chalk spills, carry more of what you need, and help you focus on the climb, not the hassle.

Be Kind. Stay Curious. Have Fun.

How I got started & Why it's important...

Near the end of 2020 my brother died due to falling rock while climbing. I was struck to my core. The majority of people that reached out to give support were his outdoor/climber friends, and seeing and having that community be there for me and my mother was everything.

The following year I spent many weekends on walks with my mother, just talking and soaking in nature. On one of those walks I was reciting haiku I had written about teaching new climbers in the gym how to improve their technique. The haiku form was still fresh after writing one about my brother for his memorial stone. My mother suggested I put them on shirts and start a business...

I figured this would utilize my strengths as a creative, potentially build a career and life around something I love, and be a way to give back to the community that had given so much to me, so I got started.

It's just common sense.

Unspoken Beta is the common sense you learn as a climber, and don't always think about sharing, but expect others to know. A big focus here is on sharing that knowledge to enhance the experience of everyone involved the the sport of climbing. We climb stronger together!

  • We are climbers.

    Seeking to connect, play, challenge and educate each other, and create a safer, more positive experience for everyone.

  • We are community.

    Friends and strangers alike, we come together and trust in one another to do what we love, climb!

The Mountain Man

To my brother Ben, who loved climbing, and the community of outdoor enthusiasts he found his way into...

My name is Dan Kessel. I am the Founder of Unspoken Beta. A big inspiration and motivation behind this brand is my brother, Ben, who died Sept. 20th, 2020, in a freak act of nature while climbing. In my own creative way, I wanted to continue our love for climbing and support the community he found himself so at home in. Climbing is one of the few things we both deeply loved and were able to enjoy together.

A percentage of Unspoken Beta’s profits will be donated to the scholarship fund in Ben's honor every year to commemorate his life and the struggles he overcame. For more information about Ben, the scholarship fund, or should you choose to donate directly, please visit benkesselmemorial.org.

Additional charities and organizations will receive donations in the future once Unspoken Beta is profitable and sustainable. These donations will be in favor of climbing, nature conservation, and education.

May his memory be a blessing.

Donate Directly Here